Agriculture Technology

America’s food supply must be abundant, affordable- and the world’s safest. From data and predictive analytics to precision agriculture and autonomous tractors, advanced technology does just this; it facilitates each step of the food production process, helping food taste better, be better, and cost less for American families.

Consumers recognize tech's important role in the agriculture and grocery industries

How important would you say the role of technology is for each of the following industries or sectors?

Important
Not Important
Don't Know / No Opinion

Computer Industry

  • 86%
  • 6%
  • 8%

Energy Industry

  • 85%
  • 7%
  • 8%

Manufacturing Industry

  • 84%
  • 7%
  • 8%

Agriculture, Farming Industry

  • 82%
  • 10%
  • 9%

Airlines Industry

  • 82%
  • 11%
  • 8%

Pharmaceutical Industry

  • 81%
  • 10%
  • 8%

Grocery Industry

  • 77%
  • 15%
  • 8%

Retail Industry

  • 76%
  • 15%
  • 8%

Hospitality Industry

  • 75%
  • 17%
  • 8%

From analytics to engineering, Americans overwhelmingly say innovation is beneficial to food production

How beneficial would you say each of the following are when it comes to our country’s food production?

Beneficial
Not Beneficial
Don't Know / No Opinion

Technology as a whole

  • 79%
  • 11%
  • 10%

Data analytics

  • 77%
  • 10%
  • 13%

Satellites

  • 74%
  • 14%
  • 10%

Robotics

  • 69%
  • 18%
  • 13%

Drones

  • 66%
  • 20%
  • 13%

Autonomous vehicles

  • 63%
  • 23%
  • 14%

Genetic engineering

  • 51%
  • 35%
  • 14%

When it comes to agriculture, Americans prioritize cost, productivity and sustainability

How important do you consider each of the following?

Important
Not important
Don't Know / No Opinion

Reducing food prices for American consumers

  • 86%
  • 7%
  • 7%

Improving productivity on American farms

  • 85%
  • 7%
  • 8%

Improving sustainability on American farms

  • 84%
  • 6%
  • 9%

Expanding access to food groceries in underserved areas

  • 84%
  • 7%
  • 8%

Reducing the use of chemicals in our country's food supply

  • 84%
  • 8%
  • 8%

Helping farmers increase their crop yields

  • 84%
  • 8%
  • 8%

Expanding our country's food supply

  • 82%
  • 10%
  • 8%

More than 4 in 5 voters support increasing investments to improve productivity on American farms

Do you support or oppose increasing investments in research and development towards each of the following?

Support
Oppose
Don't Know / No Opinion

Helping farmers increase their crop yields

  • 85%
  • 7%
  • 9%

Reducing food prices for American consumers

  • 84%
  • 7%
  • 9%

Improving sustainability on American farms

  • 84%
  • 6%
  • 10%

Improving productivity on American farms

  • 83%
  • 7%
  • 9%

Reducing the use of chemicals in our country's food supply

  • 83%
  • 7%
  • 9%

Expanding our country's food supply

  • 83%
  • 7%
  • 9%

Expanding access to food groceries in underserved areas

  • 82%
  • 8%
  • 10%